THE 3REE

What’s new… I’ve worked on a variety of clients in the past month. From band merch, custom fonts, custom illustrations, some custom lettering for my friends out west etc etc etc. All in all it’s been an interesting couple of weeks. Above is a little glimpse in to the “LAB”. I have decided to cut back to just a few clients and start the process of re branding both the company and the direction I want to take it in. If you know me you know the plan is to design in and around the extreme sports arena. Setting monthly goals and refining skillz!

The move to cut back on clients is also strategic in giving me more time to develop custom fonts and custom illustrations for sale in the shop. Keep an eye out as I have several new updates already done and ready to launch!

I have received several emails in regards to the release of new stock art and fonts. First off I just wanted to thank everyone who has purchased as well as those who assist with getting it all up and ready. Second thing is you need to trust me when I say the wait will be worth it. I have several new fonts as well as stock art coming soon that I have been working well into the a.m. to ensure I deliver only the highest level of products. While you wait I decided to give you a little something to hold you over FREE of charge. Visit the FREE VECTOR section of the shop to get the skull package and my latest custom font FRESH SLICE.

I have been hard at work developing new fonts for the shop (late nights). Most should be available in a couple of weeks or so. Some of these can be seen better here. In addition I have decided to give some of the better fonts away this time so stay posted.

So I decided that it was time to take my custom fonts to the next level. This time I started with some real objectives for the font. Once built the custom font had to flow like a script font (one letter leading to the next). The second objective was to have a word or phrase appear as a complete graphic after completion. I didn’t want it to look fragmented in any respect from the flow of each letter in unison to the next or an individual glyph by itself. The last objective was to reach beyond the all caps version. In some of my recent type treatments seen here I have been refining those skills to achieve a font like this but never felt like the lettering had the potential to go the distance. As I complete any custom lettering I always ask myself “can this be a font” and often the answer is no. Most treatments I do just work for that word or phrase. I build with a narrow plan of just completing the word and never look beyond. Starting with objectives has really opened my eyes to how I have approached a “build” in the past. Moving forward “objectives” will be the foundation from which I start.

I love it when concept meets reality and the results are tangible. I worked up this custom type a while back to explore some different styles and knew upon completion that I had to take it a step further. I decided to take the custom type and have it built into a sign. I worked through the size and depth of each stage and sent it off. The actual pieces are cut from PVC and are very light weight. I matched my colors as close as possible (thank you Krylon for your wide variety) and went to it. Assembly was a bit tricky but I managed to get each piece secured. The finished product exceeded my expectations. Now I am looking at other custom type treatments I have done to see if they are PVC worthy.

In all the work I am doing lately customers want more of a custom feel when it comes to the shirt graphics. It is almost impossible at that point to use just a standard font (which I am rarely a fan of anyway). Each time I build the treatment I can’t help but to push on and finish the entire alphabet. This assists me with future projects needing custom fonts or straight custom lettering. When my shop is up I will be offering both clean sharp fonts as well as the above two. Follow up soon as I am getting ready to launch.