THE 3REE

It’s been a while I know. With the move from TN back to FL and getting adjusted from everything to a new house and work schedule I am busy to say the least. I have managed to grab some time for new custom fonts (available soon in the shop) and illustrations but not nearly as much as I would like. Stay tuned as I get my act together.

Over the past few weeks I have had a variety of clients. From main stream rock to country rodeo shirts. All in all it has been awesome pushing my skills in different directions and learning / playing with new techniques. With all the work it has taken me away from building custom fonts and building new illustrations but totally worth it.

I had the privilege to work with Children’s Hopechest and 5FOR50 in developing / steering them creatively through their brand, merch and other assets that wil comprise their “package”. As a company practice I am always working on 1 or more organizations pro bono. This is a small way to give back to worthy causes as well as bring awareness to social injustices around the world. Vince, Brandi and the entire team are a pleasure to work with and I look forward to opportunities to serve in the future. If you know of or are part of a worthy organization who can’t afford but desperately needs some creative assistance feel free to hit me up. I will have a slot opening shortly and would love to assist.

I have received several emails in regards to the release of new stock art and fonts. First off I just wanted to thank everyone who has purchased as well as those who assist with getting it all up and ready. Second thing is you need to trust me when I say the wait will be worth it. I have several new fonts as well as stock art coming soon that I have been working well into the a.m. to ensure I deliver only the highest level of products. While you wait I decided to give you a little something to hold you over FREE of charge. Visit the FREE VECTOR section of the shop to get the skull package and my latest custom font FRESH SLICE.

I have been hard at work developing new fonts for the shop (late nights). Most should be available in a couple of weeks or so. Some of these can be seen better here. In addition I have decided to give some of the better fonts away this time so stay posted.

So I decided that it was time to take my custom fonts to the next level. This time I started with some real objectives for the font. Once built the custom font had to flow like a script font (one letter leading to the next). The second objective was to have a word or phrase appear as a complete graphic after completion. I didn’t want it to look fragmented in any respect from the flow of each letter in unison to the next or an individual glyph by itself. The last objective was to reach beyond the all caps version. In some of my recent type treatments seen here I have been refining those skills to achieve a font like this but never felt like the lettering had the potential to go the distance. As I complete any custom lettering I always ask myself “can this be a font” and often the answer is no. Most treatments I do just work for that word or phrase. I build with a narrow plan of just completing the word and never look beyond. Starting with objectives has really opened my eyes to how I have approached a “build” in the past. Moving forward “objectives” will be the foundation from which I start.