THE 3REE

So I decided that it was time to take my custom fonts to the next level. This time I started with some real objectives for the font. Once built the custom font had to flow like a script font (one letter leading to the next). The second objective was to have a word or phrase appear as a complete graphic after completion. I didn’t want it to look fragmented in any respect from the flow of each letter in unison to the next or an individual glyph by itself. The last objective was to reach beyond the all caps version. In some of my recent type treatments seen here I have been refining those skills to achieve a font like this but never felt like the lettering had the potential to go the distance. As I complete any custom lettering I always ask myself “can this be a font” and often the answer is no. Most treatments I do just work for that word or phrase. I build with a narrow plan of just completing the word and never look beyond. Starting with objectives has really opened my eyes to how I have approached a “build” in the past. Moving forward “objectives” will be the foundation from which I start.